1. What is a blog?

A blog is a website or a part of a website about a particular topic that is written and updated regularly by a person or a group of people. Blog posts are published in reverse order, which means that the newest posts will appear first on the blog's homepage and the older posts will be pushed down. The main purpose of creating a blog is to share information, experience, opinions, thoughts and personal stories with target readers. Blogs can be written on many different topics that are from life, business, technology, travel, sports, politics to entertainment and art.

2. Advantages of blogging

Blogging offers many benefits for your business and your personal development including:

Improve Communication

Blogging helps you sharpen your writing and speaking skills to make them more clear and logical.

Personal Branding

Creating high-quality blog posts makes you reliable and becomes an expert in your field that are definitely beneficial for building your personal brand.

The Growth of Audience Engagement and Reach

Blogging helps increase readers’ traffic and engagement. As a result, you can improve your understanding of your audience that will support your online business.

SEO Improvement

 Writing blog posts can help your website rank higher than other websites on search engines. Because it provides new, updated and shareable content on a variety of topics.

Information and Knowledge Conveyance

Blogging is the best way to share your knowledge and experiences with readers that absolutely brings practical values for readers.

Customer Interaction Creation

Writing blogs can boost many readers’ engagement that gradually creates a large group of an online community in which readers will share their ideas and thoughts. From that community of active website visitors, you can develop your online business and build relationships with customers.

3. How to attract readers to your blog?

Write Appealing Content

 There are 6 features that your written articles must have: high-quality, informative, clear, coherent, practical and engaging. You need to pay more attention to the presentation, images and videos usage to help readers easily access and better understand your content.

Optimize SEO

SEO optimization is one of the important ways to increase the visibility of your blog on search engines. This requires you to use appropriate keywords in the content, post title, description and meta tags.

Share Blogs on Social Networks

Sharing your articles on social networks like Facebook, Twitter, Instagram and LinkedIn is an effective way to attract readers. Using automated tools to share your articles on multiple social networks at the same time is also a good method. 
Create Links to Other Sites: Linking your blog to other sites in your field is a suitable way to increase the reliability of your blog and attract more readers. Another efficient way is to join forums, groups on social networks and share your articles to introduce them to more target readers. Then the popularity of your website will be fostered significantly.  

Update New Content Frequently

Updating latest content on a regular basis is the most useful way to keep readers interested and attract them to come back to your blog repeatedly. You can publish articles weekly or monthly, or revise older articles to ensure their usefulness and accuracy.
Create a Professional Website

A website that is certified, professional, has a good-looking interface and a recognizable domain name (e.g. “.com”, “.net”) will make your site have impressive impressions on new visitors at the first glance that is the key to attract large following to your website.  

Metaconex is a free website creation foundation using online drag and drop tools. The strength of this foundation is that it is easy to use for newbies without programming knowledge. It is an enormous free interface store, a SEO standard website with google search engine and integrated with many attached utility applications.