Recently, Google Adsense has announced the necessity to enable GDPR notification on your Google Adsense account under the important alerts section. As per the notification, accounts that are not confirmed will not receive revenue from Europe starting January 16, 2024.
Google Adsense (Google Ads) is a commercial service by Google that allows customers to purchase advertising spaces in the form of images or text on search result pages. Websites receive payment for each click on the ad or after 1000 ad impressions. Therefore, advertising revenue is the primary source of income for most websites today.
Google Adsense acts as an intermediary connecting two parties: advertisers and those who want to place ads. Advertisers don't have to go through the hassle of finding high-traffic websites to request ad placements, and vice versa.
Google Adsense GDPR notification is a general data regulation notice displayed to qualified users in the European Economic Area (EEA) and the United Kingdom (UK) to gather consent according to general data protection regulations for the purpose of ad distribution.
Brief Introduction to GDPR
GDPR is the data protection law in Europe, effective since May 2018, designed to safeguard the personal data of users in the European Economic Area. It applies to all advertising requests and page views created by users in the European Economic Area (EEA) or the United Kingdom. There are various methods to obtain user consent in these regions, including using the Privacy and Notification section in Adsense.
For those using Google Adsense in international markets, it's crucial to pay attention to and adhere to these policy notifications to protect their accounts.
Here are the quick steps to enable the notification:
Log in to your Google Adsense account, select "Privacy & Messaging" in the right-hand vertical menu. Then choose the gear icon under the GDPR section as shown below
Here, select the notification item to switch to the GDPR tab and add your website domain as shown below
Next, click on the title, give a name to the notification, and customize the options below to align with your operational policies.
We hope this blog assists you in easily and quickly enabling the Google Adsense GDPR notification.